Bernard Acoca Future As The New Zaxby’s CEO

Bernard Acoca was recently announced as the new Zaxby’s CEO. Bernard Acoca has previously held similar positions in various companies, including El Pollo Loco. Bernard led El Pollo Loco to greater heights by transforming and streamlining its in-house operations and digital e-commerce. In fact, he cemented El Pollo Loco as a significant brand in the nation and prepared the firm for domestic franchise expansion.

Bernard Acoca is set to bring immense and unparalleled knowledge in business and brand improvement to Zaxby’s. Before working for El Pollo Loco, Bernard was part of the leadership team of the internationally recognized Starbucks company. He served at Starbucks as the Senior Vice President for the Marketing & Category, overseeing operations across the Americas.

Bernard has worked for other notable companies, including L’Oréal, as the Chief Marketing Officer and President at Teavana. He also worked at Yum! Brands for more than a decade. Bernard is excited to push Zaxby’s to greater heights as the new CEO.

Zaxby’s is a billion-dollar franchise established by the accomplished businessman Zach McLeroy. He has led the company for over three decades since its establishment in 1990. He currently serves as Zaxby’s Chairman and collaborates with other partners to grow and expand the brand. The company prides itself on serving high-quality food to the community, creating excellent customer service experiences for clients, and executing strategic partnerships.

Zaxby’s CEO expected to employ his experience in promoting the expansion of top restaurants. Zach McLeroy stated that he handpicked Bernard Acoca to help Zaxby’s capitalize on the various opportunities available in the nation. He believes that Bernard is the right person to guide Zaxby’s to success while preserving its culture and heritage. Bernard will be Zaxby’s first external chief executive officer, allowing the franchise to have fresh ideas for expanding the franchise and brand. For more information, click this page for more information.


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