ALJ: The Paradox of Tradition and Innovation in Global Markets
To be in the world, yet not of it, is an adage many of us reckon with. A Saudi Arabian behemoth, ALJ—named after its founder Abdul Latif Jameel—has, for more than 75 years, been wrangling with this tension. Marrying ambition with ancestral wisdom, ALJ positions itself as both the guide and the student of the winds of global economic opportunities. You see, there’s this hauntingly poignant Arabic saying: “If the wind blows, ride it.” It...