Diogo Corona Spearheads Smart Fit’s Innovation
Smart Fit is a leading fitness and health company in Latin America, with a focus on providing affordable and accessible fitness options to its customers. The company was founded in Brazil in 2009 by Edgard Corona, Diogo Corona’s brother.
Smart Fit’s business model is based on providing high-quality fitness facilities and services at a lower cost than many of its competitors. The company offers a range of fitness equipment, classes, and personal training services to its customers, with a particular focus on creating a welcoming and inclusive environment for all.
Overall, Smart Fit’s success is due in part to its commitment to providing high-quality, affordable fitness options to a broad range of customers. The company’s focus on innovation and customer experience, as well as its expansion into new markets and services, have helped it become a leader in the Latin American fitness and health industry.
Diogo Corona played a significant role in the growth and success of Smart Fit. He joined Smart Fit in 2016 as the Chief Innovation Officer and was responsible for taking control of the innovation strategy of the company and overseeing the growth of new services and products.
During his time at Smart Fit, Diogo Corona led the development of TotalPass, a platform that offers a variety of wellness and health services, which is above and beyond fitness. TotalPass has become a key component of Smart Fit’s offering and has helped the company expand its customer base and revenue streams.
Corona also served on the Board of Directors of Smart Fit and played a key role in the company’s expansion into new markets. Under his leadership, Smart Fit opened new locations in Brazil and other countries in Latin America, including Mexico, Chile, and Colombia.
Consequently, Diogo Corona’s work at Smart Fit helped the company become a leading fitness and health company in Latin America, with a strong focus on innovation and customer experience. His contributions to Smart Fit’s success laid the groundwork for his subsequent work at TotalPass, where he continues to drive innovation and growth.